Despite the prevalence of mobile devices, consumers are still much more likely to convert on a desktop or laptop computer than a smartphone, and mobile app developers need to figure out why. Where (and why) are they dropping out?įor those who do keep an app installed, they aren’t likely to convert. About one-fifth only interact with an app once after installing it. Then there are those inactive users: Some people don’t bother to uninstall-but they don’t bother to use the app either. The churn rate reaches 71% within 90 days. The reasons for uninstalling can range from needing more space on their device to unfulfilled promises on the part of the app provider.ĭon’t think those who stick around past the 30-day mark are loyal fans, however. That means almost one-third of those users you worked so hard to woo, those users who said “yes” and installed your app, are changing their minds and uninstalling before the end of the month. Although it varies by country and by industry, the average uninstall rate is 28% within the first 30 days. User churn is a real challenge for those businesses trying to drive customer loyalty and sales with mobile apps. ![]() ![]() □ Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 □ Customer Engagement During Crisis Playbook The good news is you can take steps to help make sure your app is one they do keep, interact with and buy from. Consumers are downloading lots of apps, but they aren’t all using them-or keeping them. But with the number of apps to choose from numbering in the millions, consumers have their pick-and you have plenty of opportunities to create an app targeted to your customers, to drive engagement and sales.īut there’s a downside to this plethora of apps and downloads: user churn. Social media apps like Facebook are some of the most commonly installed ones, as well as games and messaging apps. In 2022, this figure is expected to increase to 258.2 billion. ![]() Consumers love to download and install apps on their devices! In 2018, consumers downloaded 205.4 billion mobile apps.
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